There are several aspects to creating the perfect pitch. A pitch must be creative, engaging, and to-the-point.
The main purpose of a pitch is to get your audience interested in what you are selling, whether that be an idea, product, or service. According to USC Annenberg, a leading school in the communications field, there are four essential steps to nailing a creative pitch.
In their extremely informative infographic, they illustrate how style, format, content, and chemistry are all key in driving the pitch home. Presenting the idea is half the battle; it’s all in how you sell it. The format of the presentation is also crucial. The slideshow must be organized and visually appealing.
Have confidence while you present your idea. It’s a great plan, so get excited about it! Lay it out with pride, and make sure to hit on essential aspects of your idea that make it unique. When you present your content, make sure it is easy to read. Don’t go overboard, but make sure to provide the essential facts in a fun and interesting way.
The saying, “Less is more,” doesn’t fall short when it comes to pitches. All content in your presentation should lead to a solution. Don’t drown your target with facts. As long as you inform your audience about key aspects, you’re on the right track.
Your idea also has to have chemistry with your audience. Appeal to their needs, offering your idea as a solution. This will make a beautiful relationship between you and your new client. Use their own lingo to communicate ideas. This lets them know you are knowledgeable in their field.
There are several aspects to consider when creating a pitch. Check out USC Annenberg’s infographic for more in-depth information on how to nail your next big presentation.
