When you consider how many smartphone and tablet applications have little to no real world value, you’ll likely start to debate the worth of any app that you come across. The QR scanner is one that people often dismiss immediately because they assume the only thing it’s good for is to serve as marketing material. While this is true in part, QR codes can also be used for other practical reasons. Not all of the marketing uses for QR codes should be easily dismissed, either. Some QR marketing is very clever and can be worth checking out.
Getting Information in Real Time
One of the most useful QR code applications is to provide information in real time. This may seem confusing until you consider the benefits it can provide in areas such as public transportation. Smart posters—posters what have a QR code embedded in them—are placed in subway terminals, train stations, and bus stops. A commuter only needs to scan the QR code with their smartphone or other mobile device to have instant access to real time information. Any changes in routes or schedules due to inclement weather, malfunctions, or accidents are then directly relayed to the commuter, letting them know the situation as it stands. QR codes are already being used this way in some cities throughout North America and Europe and will likely begin to appear in more if it proves to be a successful venture.
Making Things Easy
One of the main reasons why QR codes have become so popular for advertising purposes is because they simplify the process. Rather than have navigate the Internet to find the company website and then navigate some more to find the product you’re looking for, simply scanning the code with your QR scanner will take you instantly to the product page. In addition, many companies use QR codes to inform prospective buyers about promotions, seasonal sales, or discounts they’re offering. By purchasing something through a QR code promotion, you may even be entitled to further discounts, which definitely makes it worth your time.
If you’re running a company or have a product you’d like to advertise, QR codes might be the way to go for all of these reasons. You showcase what you’re selling in an easy, quick manner and potentially connect to larger target audiences than you’d be able to reach through conventional marketing methods.
Receive Some Innovative Gifts
The uses for QR scanners are becoming more and more creative. Some of the newest innovations in this area include things like personalized wrapping paper, greeting cards, and playlists. Picture this: a friend has made a playlist for you out of your favourite dance songs. The code for the playlist is printed on a greeting card. Once you’ve received the card, you can scan the code and instantly the playlist will start playing on your mobile device.
Customizable wrapping paper and gift tags are also popular for use with QR codes. Some stores allow you to record personal greetings that will be reachable through a QR code. Once the recipient of the gift scans that code on the tag, he or she will be able to instantly hear the recordable message you made especially for them.
If you have your own personal QR code, you can wrap holiday, birthday, or other types of gifts in gift wrap covered in that code. All the recipient of the gift need do is can the code and they can see a personalized video greeting that you’ve created especially for him. If you like giving or receiving gifts that have that special, personal touch, utilizing any of these QR applications will appeal to you.
