With the current globalization, the market place has just become wider. Now we don’t have to be in any particular geographical location to sell any of our service or products there. For example, a dealer who sells cars which are manufactured in Japan can have their marketing office in India and dealership office in USA and customer care office in Philippines and effectively run business in a very cost effective manner. Also we see sprouts of channels and websites which sell anything from music to camera lenses and computer accessories online.
What made this transition possible? Why aren’t the businessmen travelling across the globe and bribing the officials like old world to create a business which has a worldwide reach. This was made possible through internet and the technological infrastructures the governments invested over the period of time which shrunk the world to our palms.
Most of the users authenticate a business’s credibility by their website. The web designing and development companies strive to create a world class website for their clients to explore the world of opportunities. Internet has become one of the market segments where even small businesses are trying to take advantage. Now that every business is having a website which is similar to having a store in olden days, the trick is to create awesome virtual stores that will take the users to one section to other section, where the best products are displayed.
While in stores, it is managed by a sales representative, in a website designed by a web designer with business sense the user will make the choice as the owner of the website wants to. Using different techniques like color schemes and call to action buttons, the web designer will be able to lead the users who enter the website to the pages where the products useful to the users are listed. To match this, the business which owns the website has implemented numerous solutions.
The toll free number was the first and foremost of these techniques, which enabled the customers to confirm their purchase or claim their offers. To give immediate assistance without picking up the call, the websites then introduced online chat with the customer care executive. But by this time among the age group of 18-34, 70% of people started buying things through website and online purchases has become a part of life. However people still though the human touch was missing in such solutions
The new age web designers understand this and have come up with number of solutions that will make the user experience as personal as possible. The new trend of online video conferencing in the website or creating tutorials is providing the personal touch that was missing in such online purchases. The customers are sure they are talking to a real person sitting in front of another computer is solving their problem. Google as always has taken this to a new level and is trying to bring Google Helpouts which may revolutionize “How-to” questions in Internet. It will be certainly interesting to watch the innovation and new techniques handled by the web developers and designers while creating a website as the trend of buying things online keeps on soaring.
